Partner with SHG for Unmatched, Authentic Qualitative Insights
Real People. Real Insights. Trust in Every Response.
Your trusted partner for quality qualitative research:
Verified panels
Every respondent undergoes rigorous checks for credibility.
Real responses
Advanced tools prevent fraudulent and bot-generated homework tasks.
Live validation
Webcam verification confirms real-time authenticity.
Five-step vetting process
Ensures we only engage with KOLs who are truly shaping their fields.
At SHG, we don’t just talk about quality – we deliver it
Our team at SHG has the scale and expertise to deliver complex qualitative projects through a global panel of healthcare professionals, KOLs, patients and caregivers across diverse therapeutic areas. From patient journey mapping to AI-powered fieldwork, we use innovative tools like Qual Scheduler to streamline processes and reduce timelines.
With the growing influence of AI and bots, we implement advanced technologies and multilayered defences to safeguard insight integrity and deliver genuine, high-quality responses.
We ensure every response is authentic, high-quality and actionable.
How we protect your research:
- Rigorous verification – our highly verified panels are rigorously validated through both automated and manual reviews.
- AI detection and prevention – identifying and blocking AI-generated responses before they enter analysis.
- Live authentication checks – real-time verifications, including webcam screenings and image forensics.
- Expert-led KOL selection – including bibliometric and sociometric profiling, peer nominations events attended, articles published and advocacy positions held.
- Global qualitative expertise – delivering in-depth insights through interviews, focus groups and ethnography.
Schedule a call today to discuss your qualitative research needs
Why you should partner with SHG
Partnering with SHG allows you to uncover deeper insights that bring context and clarity to your quantitative findings.
- Deeper dive into focus groups or in-depth interviews after quantitative studies.
- Quick-turn qualitative interviews for pitch presentations.
- Discussion guide optimisation through pilot interviews.
- Global fieldwork expertise, from recruitment to report writing.
Featured Insights
Safeguarding insight integrity during the rise of AI and bots
