MARCH 1, 2018, LONDON, UK: SurveyHealthcare (formally SHC Universal), a market
leader in custom healthcare survey solutions and online data is pleased to announce the
appointment of Antonio Tropea as Managing Director of EU Business Development.
In his new role, Antonio will lead account planning efforts in the EU region, by providing
consultative and solutions-oriented services to existing and prospective accounts. He brings over
a decade of healthcare market research experience to the firm.
“SHC has invested significant resources in building a substantial EU footprint across the last 24
months,” said Philip Sofia, President, SurveyHealthcare. “This market has been a strong source
of growth for us, which made choosing the right person for this role critical. Even so, the
decision to bring Antonio on board to run our EU sales effort was a simple one. Not only does he
have a long track record of success in healthcare market research, but he also brings a sterling
reputation as a trusted client advocate and thought partner.”
Antonio joins SurveyHealthcare from M3 Global Research, where he held the role of Business
Development Director for their London, UK division. Prior to his tenure at M3, and for 7 years,
he held multiple roles at All Global (WPP Group), including Client Service Account Manager
for their UK region.
“His values align very well with ours – we are a client-first organization driven to deliver
Perfect Data globally,” said Jerry Arbittier, CEO, SurveyHealthcare, who also served as
President for All Global during Antonio’s tenure. “We couldn’t be happier to have Antonio
representing SHC’s services and values to our European clients.”